Editorial Product Review:

Item Description:
Keep your skin gorgeous and smooth with the Braun Silk-epil Xpressive, an epilator with a revolutionary hair removal system that gives you up to four weeks of smooth skin. It has many features that significantly reduce the discomfort that other hair-removal systems cause. The Xpressive features a massage system that stimulates the skin before hair removal and gently soothes after to reduce pain. A set of Olay Pre-Epilation wipes is included to soften the skin and make the process even gentler. The Xpressive quickly takes away even the tiniest hair with a 40-tweezer system that has a pivoting head for maximum thoroughness. For one of those flat-lying strays, the Xpressive also has a SmartLight that highlights every hair for your complete control. It is also specially designed to fit comfortably in the palm of your hand. You'll experience easy grip and control for maneuvering over sensitive places on your body. The included shaver head with Optitrim attachment allows a fast, close shave of underarms, bikini line, and other challenging areas. Regrowth is slow and leaves hair finer and thinner every time around for gorgeously smooth skin. The epilator is fully washable for easy cleaning. It comes with shaver head and trimmer, massage system, efficiency cap, beginner cap, and pouch.

Smart light - Reveals even the finest hairs Fully washable Comes with Shaver Head & Trimmer, Massage System, Efficiency Cap, Beginner Cap, and Pouch

Amazon.com Item Description:
These days women are busier than ever! Since shaving is the last thing on your mind, Braun created the Silk-epil Xpressive Body System 7280 -- a 40-tweezer epilator with a pivoting head for weeks of smooth skin. Best of all, it significantly reduces the discomfort that other hair-removal systems cause.

The Braun SE7280 Silk-Epil Xpressive Body System Epilator offers: 40-tweezer epilator for long lasting smooth skin. Pivoting head so you don't miss anything. Massage rollers to reduce pain. Built-in SmartLight to highlight every hair.

A pivoting head ensures maximum thoroughness. View larger.

Proven Fast and Painless Hair Removal
Epilation removes hair at root level resulting in smooth skin that lasts for weeks. Older models used to pinch and pull, but the Xpressive features a massage system that stimulates the skin before and gently soothes it after hair removal to reduce pain. A set of Olay Pre-Epilation wipes are included to soften the skin and make the process even gentler. The perfect solution to all-over hair removal, the Xpressive quickly takes away even the tiniest hair with a 40-tweezer system that has a pivoting head for maximum thoroughness. And you'll never miss one of those flat-lying strays, the Xpressive also has a SmartLight that highlights every hair for your complete control.

Smart Design for Easy Control
Braun's Silk-epil Xpressive is specially designed to fit comfortably in the palm of your hand. You'll experience easy grip and control for maneuvering the device over sensitive places on your body. The included shaver head with Optitrim attachment allows a fast, close shave of underarms, bikini line, and other challenging areas. Regrowth is slow and it leaves hair finer and thinner every time around for gorgeously smooth skin. The epilator is fully washable for maximum hygiene, and its modern design looks great in the home. It comes with shaver head and trimmer, massage system, efficiency cap, and a beginner cap and pouch.

What's in the Box
Epilator, shaver head and trimmer, pre-epilation wipes, efficiency cap, beginner cap, and pouch.

Keep your skin smooth with the Silk-epil Xpressive.

Product Availability: Usually ships in 24 hours

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Customer Rating: - I was prepared for the worst...
I have heard for years about how painful these products are--and since it was going to be either waxing (expensive!) or getting one of these, I thought I'd try it...
After talking to a friend, she told me how she bought one years ago and sent it back because it was too painful to use...When I told her I wanted to use it not only on my legs, but under my arms and bikini area, she gasped in horror. So, needless to say, I was worried.
It arrived today, and I used it right away, just out of the shower...
It was no big deal! I have never used one before, and thought it'd be awful with the root ends. It was not "fun" and I did feel it, but doing my legs was no big deal at all.
The bikini area and under my arms was pretty challenging, though--it did hurt, but not unbearable. (I did break out in a sweat after awhile...)
Now, I have been told that I have a high tolerance for pain, but something about this particular product and how it works just isn't that bad at all.
Once I get into a good routine, it can only get even easier as time passes...
Give it a try :)

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Customer Rating: - Good Product, Good Delivery
Braun SE7280 Silk-Epil Xpressive Epilator Body System, Corded

Good product, except for the noise it makes. Very Painful in the start, but slowly you adapt to it. Nice Performance.

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Customer Rating: - Compared to Emjoi Optima ... Braun WINS!
I won't get into the pros and cons of epilating vs. shaving vs waxing except to say that for me, epilating is a perfect solution. Having done it for years (since they were first introduced), pain is a non-issue and redness is minor and disappears with a few hours. Epilating is definitely something that you build a tolerance for over time and repetition. I bought this model to replace an Emjoi Optima. I had two complaints about the Emjoi. (1) the shape: So nice and round, pleasing to the eye, but difficult to hold with no good handgrips. The only places to get a good grip on it were the buttons that release the blade head. (2) The blades are placed in a slightly concave configuration, which is great for legs, and not so great for pits and bikini line.

About the Braun. I think it's perfect for what it is supposed to do. Easy to grip, and while epilators in general may tend to miss finer hairs on the first pass, this one seems to get more in fewer passes than the Emjoi. I could take or leave the light, I don't think it helps that much. The noise level is no different than the Emjoi, and is not as loud as husband's electric shaver. It comes with different switchable heads, including a "Beginner's Head", but I just use the one that came pre-installed.

This is my 3rd epilator and it is the best.

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Customer Rating: - Nice product
My wife found it great. Only thing that makes it 1 less to the best is the delivery time. But company promised me a refund for late delivery and I think this happens once in a while with every company. Still my experience is overall satisfactory.