Editorial Product Review:Item Description:Time of day, calendar and alarm / Backlight for easy low light viewing / Water resistant / EKG accurate / 100 hour stopwatch and countdown timer
Amazon.com Item Description:Specifically made for women, with its lightweight and slender design, this all-in-one heart rate monitor and sports watch by Reebok uses a patented method called 'pulse technology' to measure the electrical pulses sent out by your heart each time it beats. Of course, the amazing part is that it works by finger touch rather than the cumbersome chest strap used by most other heart monitors. Within four seconds of touching the sensors on the watch, you can get not only an accurate heart rate reading, but also the number of calories burned during your workout.
The monitor has a programmable heart rate zone with audible and visual alarms to alert you when you get out of zone, plus a settable alarm if you have a maximum rate you should not exceed. Made from durable plastic and fully water-resistant, the device also features regular watch functions, plus a 100-hour stopwatch and countdown timer. It comes with a complete walking and exercise guide and one-year warranty.
About Reebok Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle.
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Buyer Reviews
Average Buyer Rating:
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Reebok Fitwatch 10S
Satisfied with product, works as described, no problems. Accurate heart rate given during cardio. I like the alarm tone to let you know if you are under or above your THR. Fast shipping.
Customer Rating: 
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Hit and Miss
I bought this Monitor Watch because a friend has a similar one. My friends is a bit larger and the buttons are bigger. This one only works intermittently. I'm not completely sure why, but I think because the buttons are so small the fingers must be positioned perfectly. Also, usually after about 1 hour of hiking or running it works better. I may return it for a new one, maybe it's just defective.
Customer Rating: 
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Does the job, also a nice watch.
Bought this earlier this year when I was planning to get back to the gym. Saw the comments re: having to push two buttons to get a heart reading, and yes, that's awkward, especially when you're in the heat of a spin class, but it's not so difficult and it's a lot easier than strapping on a wire. So in my opinion, totally worth it. Looks nice, too.
Liked this one so much that I bought it twice - second time was to replace it, after I lost my first one on vacation.
Customer Rating: 
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Calorie count way off
I received this watch as a gift. After wearing if for a couple of months doing aerobics, tennis, walking etc I found the calorie count to be way off. There is just no way I spent that many calories. I returned the watch. And I agree the heart rate monitor is a pain to operate. Looking for a new heart rate watch with an accurate calorie count.