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Customer Rating: - horrid
I really wanted to like this so I went into it with an open mind. The packaging is great, it is a nice label, it is easy to open.......That is about all I can say about this product that is positive.

The stuff tastes like garbage. It is salty and does not taste like coconut in the least. It has a strange almost filmy consistency. I was quite disappointed. Perhaps some of the flavored versions would be better but I doubt it.

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Customer Rating: - The Best!
wow! what can i say. 690 mg of potassium. compare that to gatorade at 30mg per serving of gatorade. plus all of the other electrolytes. since i've started. no more muscle tightness. I have one every morning to replenish. love it. i'm so thankful to the person that introduced me to this drink.
p.s. i'm active in the gym, jump rope and run often.

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Customer Rating: - One Vita Coco water
The product is sold for a reasonable price... Really does resemble the natural coconut water from fresh coconuts which I was able to drink while in Hawaii as they were cutting the coconuts off the trees.

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Customer Rating: - Stale and salty compared to the real thing
I just opened my first box, and I have to say that I'm really disappointed with this, especially considering the other reviews. Fresh coconut water has a delicate flavor, but this product ends up tasting flat and old, like something that has been left out in the sun too long (or pasteurized too aggressively). It has a bit of an off and funky flavor, and is notably sour in an unnatural way. It also tastes *really* salty, probably from the 680mg of potassium.

Coconut water doesn't have to be this way. I pop top cans of coconut water from asian groceries that are twice the size and half the price of these boxes, and those taste great and the way I expected. Maybe I just got a box that sat in the corner overlooked for a while.