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More related to this product:
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Customer Rating: - Liquified cardboard
That's the best description of the flavor of this drink. The only thing that allows you to finish the can after you've opened it is the fact that it's delivering nutritional benefit. Just like when you take medicine that has an awful taste. There's also the fact that you spent money on it and you're not going to throw it away. I have tried the chocolate flavor of Slim Fast which is 250 calories as oppose to 110 in this drink. The flavor of the Slim Fast chocolate drink is leagues ahead. I don't think the nutritional content is the same, but it does deliver a very good amount. I believe the protein content of Zoic is better, however.

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Customer Rating: - Great Stuff
To the guy who complained about lack of mouthfeel--hey buddy, you're not drinking a milkshake! You are getting 20 grams of protein in 110 calories. The chocolate flavor is great stuff (the vanilla less so, but still good). I had gastric bypass 5 months ago, and this is my regular breakfast. What could possibly beat a tasty, easy 20 grams? I can't claim to have tried EVERY product out there, but of the stuff I have tried, NOTHING came close to the combination of ease, taste, low calories, and low carbs of this drink.

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Customer Rating: - Great Nutritional Drink
I am a type one diabetic who is trying to reduce the number of carbs and increase the amount of protein in my diet. I drink one of these for breakfast and it holds me over until lunch. I take less insulin now which is better when it comes to losing weight. I will definitely recommend this drink to others! This is not a milk shake from Baskin Robbins people, it is a low fat, low carb, high protein drink, it will not taste unbelievably delicious. I am a very picky eater and would not be recommending this if it tasted bad. This drink taste much better than the other GNC drinks I used to buy. I highly recommend it.

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Customer Rating: - Pour before drinking!!!
I have been using these two products since they're introduction into market. I totally agree that both flavors have a very nasty after taste, but what a difference it made when I poured the shake out of the can and into a regular glass!!! The flavor, etc. was completely different and much more tolerable, I can actually say I enjoy the flavor now! Give it a try!